Hangzhou, China-based Trust Chem Group opened its European warehouse in Rotterdam, the Netherlands. From this 4,000 square meter hub, an extensive range of organic pigments will be supplied to the European market. The Rotterdam warehouse will be operated by Forvision|Fritom, a full service logistic provider. Like Trust Chem, the Fritom group is a family-owned company, with customer service being the driving force of both companies. Many customers, including dispersion houses, asked Trust  Chem to invest in a European supply, and this new facility enables their pigment needs to be met. From the new European warehouse, distribution quantities of organic pigments will be supplied especially, to the coatings and masterbatch industry as well as to the distributor network. Transportation will be carried out by Fritom trucks. Fritom operates an established European distribution network, owning a fleet of more than 1,000 trucks and 96,000 square meter warehouses.